hikko_hikko ([info]hikko_hikko) wrote in [info]ryuukou_style,
2009-05-17 23:28:00
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Guide to Japanese fashion magazines


Japanese magazines are really specific to which group/audience they target towards. Below is a list of magazines and brief description of their style & target audience. Click on the magazine name will lead you to the magazine's website (if there is one)


Last update 20100721



Their might be changes for the magazines since I first made this mid in 2009.




Women


Kids



For kids under 10. Mostly for mothers who like to dress up their child, or spoiled kids



Students/10s


11-15

Junior high students. Mostly casual with cute elements
15-18

High school students. Mostly sweet/cute/casual with some sexy to lure the boys:)



Street/Urahara


People from late teens to mid 20s. Mostly wears indies brands, vintage, not following mainstream


Casual


Late teens to 20s. Very simple and casual, with some romantic/sweet/cool elements depends on what's popular that season



Gyaru


Late teens to 20s. Girls who have the stereotypes of wearing heavy make-up, wear sexy clothes, noisy, etc. Most gyarus are tanned back in the days, but there are lots of "shiro gyarus" now



Hime Gyaru


Girly and princess type of gyaru, started during mid 2000s.



OL/Onee-kei


Akamojizasshi (Red letter magazines)

These five are the big boss of fashion magazines in Japan and they received the name because they all use red for their names on the cover. Sophisticated and mature style with elements of romantic/sweet/sexy style depends on what's popular that season, target towards university students to early 20s OL.
Sames as the Red letter magazines, except not as popular. Might be more mature/simple/glamorous depend on the magazine itself, but mostly aim towards university students and OLs as well.



Natural-kei


People who are interested are mostly housewives from 20s and up. Likes simple color, simple style, handmade things, decorating around home, and taking care of children
  • Naturela
  • Rinneru
  • haco.



High fashion/Mode

  • SO-EN (The first fashion mag in Japan!!)
  • High Fashion
  • GINZA
  • SPUR
  • FUDGE
  • gap PRESS
  • Fashion News
  • MODE et MODE



30s to 40s  



Traditional Japanese



Japanese version of overseas fashion magazine

  • ELLE JAPON
  • marie claire
  • Harper's BAZAAR
  • VOGUE NIPPON
  • NYLON JAPAN



Wedding



Past fashion magazines


Stopped publishing :(
  • COSMOPOLITAN
  • CANDy
  • melon
  • Lemon
  • Puchi Seven
  • mc Sister
  • Fapri, ex-ANEX PICHI
  • Olive
  • bis
  • La Vie de 30 ans
  • Miman, ex-Hai Misses
  • Grape
  • Tokyo Story News
  • Vingtaine
  • Junie
  • LUCi
  • RyuukouTsuushin
  • GRACE
  • NIKITA
  • style
  • BOAO
  • Cawaii!
  • ES POSHH!
  • Vanilla Girl
  • Namaiki KiLaLa







 


Men



Kireime-kei, celeb casual


University student ~ 20s. Focus on being clean, slim, a bit conservative. Guys with this style is popular with the girls, so sometimes this style is introduce as "mote clothes" ("motemote" means popular)



Salon-kei


University student ~ 20s. Feminine, have lots of layers, accessories



Onii-kei, Gyarus guys


Late teens ~ 30s, some 40s. Male version of gyarus; tanned, big hair, flashy, leather shoes, usually wear jeans with vintage wash
  • Men's egg
  • MEN'S KNUCKLE
  • MEN'S ROSES
  • men's Digger
  • Men's SPIDER
  • wolf Ash 



Street


Street fashion, targeted late teens to 20s. Casual with elements that varies depending on what's popular that season

  • smart
  • street Jack
  • COOL TRANS
  • Samurai magazine
  • GET ON!
  • Ollie
  • Shake Magazine



Hip Hop

  • WOOFIN'
  • Mst
  • 411
     



DC


For people in their 20s, usually wear expensive designer clothing
  • MEN'S NON-NO
  • POPEYE
  • HUgE



Kireime onii-kei


A "clean" version of onii-kei
  • Men's JOKER
  • Men's Voi
  • Gainer



Business suits


For 20s~40s white collar men
  • Men's JOKER Biz
  • STYLE max, ex-smart MAX
  • GQ JAPAN
  • KING
  • Begin



30s + 

  • MEN'S CLUB
  • LEON
  • BRIO
  • Men's Ex
  • UOMO
  • Safari
  • SENSE
  • Pen
  • ATES
  • OCEANS



High fashion/Mode
 

  • gap PRESS MEN
  • Fashion News MEN'S
  • men's FUDGE
  • WWD FOR JAPAN MEN'S










(Partial information are from wikipedia. Reposting is fine, but please no modifying. For credit, please either list Hikko Hikko or Ryuukou Style)







Most stuff is written by me so there might be mistakes...Please inform me if you spot any!



I hope you guys will find this useful! ^_^


 
Tags: **magazines, **reviews

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[info]lotusx

May 18 2009, 03:38:39 UTC 3 years ago

This is really awesome and incredibly helpful. Thank you so much for this guide♥

[info]kylie_kawaii

May 18 2009, 03:56:43 UTC 3 years ago

Is Popteen really considered a gyaru mag? I've always thought they focused on a younger, more cutesy and general teen-fashion crowd, and don't usually feature the really sexy styles that Egg or S-Cawaii do.

[info]hikko_hikko

May 18 2009, 05:28:44 UTC 3 years ago

yes it is:) do you not think the girls look gal? I think they look extremely gal-ish, so is the clothes

[info]ayumiin

3 years ago

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[info]chiyuxchiyu

May 18 2009, 04:00:15 UTC 3 years ago

awesome guide =] it's very helpful ^^
thanks very much for doing this ♥♥

[info]wintersweet

May 18 2009, 04:01:44 UTC 3 years ago

Cool, thanks. :) It's hard to find out information about Japanese magazine demographics.

[info]akina_love

May 18 2009, 04:14:29 UTC 3 years ago

thanks for this! do you know which have the most makeup tutorials?

[info]hikko_hikko

May 18 2009, 05:30:42 UTC 3 years ago

Maquia and VoCE magazine is specifically for makeup:)

[info]cleyra

May 18 2009, 04:18:36 UTC 3 years ago

There's also the street fashion mag called FRUiTS: http://www.fruits-mg.com/

^^ thanks for the comprehensive guide~

[info]hikko_hikko

May 18 2009, 05:31:38 UTC 3 years ago

I didn't think of that, becuase it's not a fashion magazine but rather just snaps. But, I will add that later ^_^

You're welcome

[info]hot_chocolat

3 years ago

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[info]loli_dollie

May 18 2009, 04:40:37 UTC 3 years ago

Thank you so much for this guide!!

[info]wanching1125

May 18 2009, 04:50:44 UTC 3 years ago

there's also a fashion magazine called "ef". i think it's targeted toward OL's, probably mid-20's to mid-30's. it's a pretty great magazine, and has a lot of the big brand names in it. i don't know in which category it would fall... and i haven't been able to locate a web-site or any scans of it. last time i visited japan in november, it was in print though. if anyone knows any more on-line info on the magazine, i'd appreciate it!

[info]hikko_hikko

May 18 2009, 05:33:46 UTC 3 years ago

I think it's this?

http://pasomaga.com/ef/

It said it's a "digital magazine" so maybe it changed...

[info]wanching1125

3 years ago

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[info]fudge_suki

May 18 2009, 05:45:36 UTC 3 years ago

Thank you, nice to have an overview of different Japanese fashion magazines!

Under wedding maybe Non-no More Wedding should be there?

[info]hikko_hikko

May 18 2009, 12:23:15 UTC 3 years ago

You're welcome & added ^_^

[info]bohochick19

May 18 2009, 06:03:40 UTC 3 years ago

i was looking for a post like this before i bought my first ever japanese magazine. thanks for putting up this guide, this saves me a lot of time in the magazine section having an internal debate over seventenn and non-no :)

[info]midoriho

May 18 2009, 06:15:22 UTC 3 years ago

so helpful!
adding to mems for future reference (:

[info]sefikichi

May 18 2009, 06:43:27 UTC 3 years ago

Thank you very much for this list!! I've been itching to find a list like this for such a long time... Thank you thank you!

But, I think Namaiki Kilala has stopped publishing after just two issues. :( The publisher's page shows the most recent issue, from 2008... Also, their Gyao web page is also down. :(

Now, if I could only find Hime Style somewhere online to buy... :D

[info]hikko_hikko

May 18 2009, 12:23:59 UTC 3 years ago

You're welcome & changed it ^_^

[info]meenjifixation

May 18 2009, 07:19:22 UTC 3 years ago

Thanks so much for this guide. :)

[info]the_sausage

May 18 2009, 07:24:11 UTC 3 years ago

I had no idea Cawaii stopped publishing. What was the reason?

[info]keikeiaznqueen

May 18 2009, 09:44:45 UTC 3 years ago

Economic crisis. :( The magazine had longterm declining circulation and sales, and got less and less ads in it as well. Eventually it just had to close down.

[info]katrinakurt

May 18 2009, 08:06:31 UTC 3 years ago

this is great. thanks for the taking the time to do this!;D

[info]ccompote

May 18 2009, 08:29:23 UTC 3 years ago

Thank you very much for this list (♥3♥)

[info]miseiko

May 18 2009, 08:52:22 UTC 3 years ago

This post is very helpful, thanks for sharing!

[info]thesundaywriter

May 18 2009, 09:02:21 UTC 3 years ago

this is very useful. thanks for the breakdown!

[info]crazy_kuroneko

May 18 2009, 11:36:02 UTC 3 years ago

memming... sankyuu

[info]beanie_nup

May 18 2009, 12:07:55 UTC 3 years ago

Cool! Thanks for the detailed breakdown~ Now I know which magazines are for which type of fashion! Thanks again~

[info]nazurahchan

May 18 2009, 12:44:53 UTC 3 years ago

And you put the website links too! Awesome~~

[info]chaoticelfe

May 18 2009, 13:03:27 UTC 3 years ago

Thank you SO MUCH for this ^^ !

[info]thechezz

May 18 2009, 13:10:53 UTC 3 years ago

thank you, this was very helpful! :)

[info]escaperoute

May 18 2009, 13:57:08 UTC 3 years ago

wow this is really comprehensive and helpful, thanks so much! :)

[info]cawaiixcupcake

May 18 2009, 15:48:52 UTC 3 years ago

Thanks so much for this, it's short, precise and exactly what I needed since I've always seen magazines around but was unsure what their content was.
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